ARAW ecosystem across the e-commerce and payments industry

Globally only around 5% of people associated with the blockchain and cryptocurrency. We always use the example that everyone knows how to use Currency Notes (Paper Money), but very few understand the complexity behind it like security, compliance, Govt. strategy, etc. ARAW is aiming to achieve similar result with blockchain technology where regular people around the world get accustomed using ARAW platform without needing to change their shopping behavior or understand the complexity of the blockchain technology.

We have chosen the E-Commerce channel to fulfill our vision for below reasons.

  • E-Commerce is a vastly used channel by the regular people all over the world which is the primary driver in fulfilling ARAW’s vision to make Blockchain Technology available to ordinary people around the world, so they can benefit from cryptocurrency out-of-the-box.
  • The ARAW team has E-Commerce domain expertise and partnership with some of the industry leaders.

The ARAW Ecosystem — Core Components

  • Araw pay will be an open widget to accept payments in ARAW tokens with a click of a button from any website or business. We aim to provide seamless integration of Araw pay solutions in Araw mobile & web wallet, open API platform, and Araw e-commerce marketplace.
  • The seamless integration of Araw Mobile Wallet with Banking and cryptocurrency exchanges allow platform users to top-up or cashback ARAW tokens to their linked bank accounts and exchange ARAW tokens with other cryptocurrencies like BTC and ETH.
  • ARAW’s vertical for merchants to reward their customers in ARAW tokens. The platform motivates regular customers to keep using ARAW E-Commerce for their daily shopping by sending them meaningful rewards converted from their ARAW tokens without needing them to do anything. ARAW platform and the team do >all the hard work.
  • Plug & Play enterprise blockchain based E-Commerce Platform that can be up and running with a click of the button.


ARAW is an ERC20 token that fuels the ARAW ecosystem across the e-commerce and payments industry. The token will be issued in an upcoming ICO, and the number of tokens that will ever be created is capped at 5 billion. The token can also be used as a rewards mechanism by retailers for their customers. ARAW boasts a token-fueled rewards platform for which there is an open API. The rewards program is unique in that rewards aren’t points and don’t expire, making them more attractive to customers and ultimately bolstering the value of the coin. The company already has customers using its rewards system off-chain, and the plan is to migrate them to the token-fueled decentralized platform. ARAW also plans a bounty program airdrop for which 150 million tokens are earmarked. Token distribution is as follows:

ARAW ICO Details
Token Type: ERC20
Platform: Ethereum
Symbol: ARAW
Pre-ICO: July 1
Public Crowdsale: TBD
Token Supply: 5,000,000,000
Tokens Available for Sale: 3,500,000,000
Soft Cap: $2,000,000
Hard Cap: $25,000,000
Price: 1 ARAW = $0.01
Minimum Purchase: 0.1 ETH
Payment Methods: ETH

Growth Opportunity

Investors who are interested in the ARAW token sale must go through the know-your-customer process. This involves white-list registration and providing any required information to prove your identity. The fact that ARAW is pursuing regulatory compliance in the jurisdictions in which it plans to operate is a positive in an environment that is moving closer toward global regulation.

ARAW is in discussions with exchanges to list its ARAW token. While the startup declines to identify these trading platforms until it’s a done deal, the fact that the discussions are under way is a positive sign for traders who are interested in the project, as it will provide liquidity. Plus there is a bounty program and airdrop on the roadmap.

ARAW has the benefit of experience with two years of operations under its belt. The ICO is designed to fund an expansion, one that involves a move to a decentralized platform on the Ethereum network as well as a 2020 push into the U.S. and Asia.

Despite the competition, ARAW is a participant in a robust payment and e-commerce space, the latter of which is projected to reach $4.5 trillion in sales in the next three years, according to the ARAW white paper. ARAW also cites another statistic, which is that “10% of the world’s GDP will be created on the blockchain by 20205.” All of these market statistics help to make the case for another e-commerce and payment platform.


ARAW boasts a deep bench of seasoned banking professionals who are alumni of firms like Barclays, JPMorgan, Capital One and more.

Krutesh Shah is at the helm as co-founder and CEO. He’s a banking industry alum at major investment banks including BNP Paribas and Barclays. This experience should serve him well with the company’s migration to the blockchain. He brings the financial tools while ARAW CTO Carlo Pascoli brings the technical experience, having been part of engineering teams at “Shazam, IG and Thomson Reuters.” Pascoli boasts experience with developing mobile apps and distributed systems and is a believer in decentralization.

ARAW’s management team extends to an experienced advisory team comprised of more than half-a-dozen e-commerce and blockchain professionals whose guidance is likely to result in a successful move to the Ethereum network.


Q1 2016
  • Araw Idea Born
Q2 2016
  • Prototype Araw Platform,
  • Using Virtual Points
  • Without Blockchain

Q4 2016
  • Araw UK Ltd Company
  • Headquartered in the London, UK
Q2 2017
  • Araw Mobile Apps Launched in the UK Apple Store & Google Playstore
Q3 2017
  • Improved Digital Loyalty & Marketing Solution Released
  • Customer Insight Dashboard
Q4 2017
  • Deals and Offers Implemented
  • Paypal & Stripe Payment Gateways
  • Integrated in Mobile Apps
Q1 2018
  • Araw Platform on the Ethereum Blockchain - MVP development
Q2 2018
  • Araw Smart Contract & Liquidity Contract
  • Platform Security Audit
  • Whitelisting & Airdrop

Q3 2018

  • The ARAW Token ICO Private & Public Sale
  • E-commerce Marketplace
  • Unified Reward System
  • Peer-to-Peer Transfer
Q4 2018
  • Araw Mobile Wallet
  • Banking system integration
  • Crypto Exchanges Integration

Q1 2019

  • Open API Platform
  • Araw Pay
Q2 2019
  • Release Araw Platform in the UK
  • Araw Card Licensing Process

Q3 & Q4 2019

  • European Expansion
  • Araw Card - Touch &
  • Pay Mobile Solution
Q1 2020
  • USA Expansion
Q2 2020
  • Asia Expansion
Q3 & Q4 2020
  • It's just a beginning!
  • The Araw Era has begun

More Infomation



Tags: reviewico

Recent posts

Comments[ 0 ]